This course recognises the growing importance of Journalism, Public Relations and Media Management in Uganda. The course seeks to give students the opportunity to develop skills essential for working in the world of Media and Communications. The course provides students with the opportunity to understand the role of media and communications in Uganda and other parts of the world. As well as examining contemporary media structures and developments, the course provides historical context for these developments.
The course is also expected to impart in students effective management of the media, marketing and corporate communications, which are crucial to achieving mutual understanding between organisations and their stakeholders. This course, underpinned by communications and customer behaviour theory, provides a strategic approach to managing communications that builds upon an understanding of the promotional mix.
The first two years of the diploma course consist of core modules. These provide the common foundation for the third year, where students can choose from a range of advanced specialist modules.
Media, Identity and Representation
New Media and The Digital Age
Media Law, Ethics & Human Rights
Human Resources Management
Media and Communications Management
Research project/ Dissertation
Theories of Communication
Information system and Technology
Introduction to Broadcasting
International Public Relations
Principles of Advertising
Communication Writing Skills
Students who undertake this program will have relatively wider employment opportunities and can comfortably work as;
The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting.
The Uganda Advanced Certificate of Education (UACE) with at least 1 principal pass and 2 subsidiary passes obtained at the same sitting or its equivalent.