Fast Track Social Media Marketing

In this Fast Track Social Media Marketing course, you will get a sound understanding of how social media networking sites are used as tools for marketing, as well as get exposure to key sources of information on the latest market trends and how to adapt to new advancements or updates to the platforms.

Who Should Take the Course

STUDENTS looking to build careers in one of the most sought-after domains today: The courses will help them: Build a strong foundational knowledge of digital marketing and gain hands-on experience in social media. Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.

TRADITIONAL MARKETER striving to enhance knowledge and skills in digital marketing: Our courses will help them: Broaden their marketing know-how and help them stay current with the latest trends and channels of the digital marketing world. Arm them with the skills and experience to get a foothold in growing their careers in digital marketing.

SALES OR BUSINESS PROFESSIONALS looking to accelerate their careers: the courses will give them an insider’s view into the world of digital marketing. With the courses they will: Up-skill their competencies and carve an entry into a digital marketing role. Understand the inner workings of digital marketing campaigns that can help them collaborate and work with digital marketing teams.

ENTREPRENEURS interested in leveraging digital marketing to improve the ROI for their companies: We live in a digital world where most of the customers today live online. With the courses they will: Understand the role that digital tools and marketing channels can play in growing their online brands. Gain the knowledge and experience required to engage with marketing partners and agencies as they implement an effective digital strategy for their brand.

Course Outline

  1. Lecture1.1:  Introduction To Social Media
  1. Lecture1.2:  Developing a Social Media Strategy
  1. Lecture1.3:  Content Creation and Planning
  1. Lecture1.4:  Design & Graphics
  1. Lecture1.5:  Social Advertising
  1. Lecture1.6:  Social Analytics