• Overview
  • Modules
  • Career path
  • Entry requirements

Bachelor of Journalism and Media Studies

Understanding the media is like understanding the world around us, from billboards and advertisements to newspapers, radio and internet movies. In today’s globalised Information Age, getting the right message across is key. Employers in the creative industry need informed communicators who understand how to create the right message for the right audience.

Delivering the appropriate information requires both a practical and theoretical understanding of the context and implications of the ever-changing media landscape.

Graduate will gain:

  • The fundamental concepts and principles of journalism and media, and the roles that media increasingly plays in today’s Information Age.
  • Understanding of the dynamics of mass media such as newspapers, radio and television.
  • Understanding of the role and implications of the New Media in the media industry and media practice globally.
  • A firm grounding in the application of technologies like multimedia and methodologies in developing usable software systems.
  • Knowledge to determine the right medium for the right message.
  • An understanding of the role of language, composition, discourse and debate.
  • Insights into the emerging trends in the global media landscape, such as cloud computing, along with the current ethical, professional and legal issues.


Year One
  • Theories of Communication
  • Communication Skills
  • Information System and Technology
  • Business Administration
  • Financial Accounting
  • Case study workshop I
  • Principles of Public Relations
  • Introduction to Broadcasting 
  • International Public Relations 
  • Principles of Advertising
  • Communication Writing Skills
Year Two
  • The Mass Media and Society: A Focus on Uganda
  • Audience Analysis and Media Research
  • Photo Journalism 
  • Communicating Politics
  • Organisational Behaviour 
  • Media Identity and Representation 
  • New Media and the Digital Age
  • Research Methodology
  • Media Law, Ethics & Human Rights
  • Public Relations & Promotional Writing
Year Three
  • Media and Communications Management
  • Development Communication
  • Communication Graphics: Designing, Creating Visuals & Art Direction
  • Dissertation 
  • Writing for the Print Media
  • Art of Public Speaking
  • Investigative Journalism
  • ICT for Development
  • Human Resources Management
  • Internship Workplace Learning

Graduation from the Bachelor of Journalism and Media program opens up opportunities for a wide range of career options in the world of media. Media graduates find that their knowledge and skills suit a variety of career roles making them much sought after in media sectors like the press, radio and television, and marketing and public relations related industries. Students develop a flexible and creative approach to tasks, excellent practical skills, and a greater critical awareness of media’s role in society. The program is production-based, allowing students to graduate from the program with a portfolio to present to potential employers.

Internship and placement opportunities can be arranged.

Uganda Advanced Certificate of Education

its equivalent and 2 principal passes obtained at the same sitting

Diploma in journalism, media, communication or any other related course from a recognized Institution